What trends can be observed in the Google advertising world? And how can you gradually reactivate your advertising campaigns on Google and lead them to success? Not even the largest search engine in the world is protected from the current situation. But what trends can be observed in the Google advertising world? And how can…
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Professionally created Google Ads campaigns are the basis for successful performance marketing in the field of SEA, but without an intact conversion tracking, neither successes are visible nor can concrete statements be made about campaign performance. We show what we can also measure apart from bookings. With classical search campaigns, i.e. mostly keyword-based, we bring…
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From a garage start-up to the largest search engine in the world. We present the most valuable products for hotels in the Google portfolio and introduce you to helpful tools for optimising your campaigns. Benefit from Google’s immense reach and be found where travellers are looking for you. With its varied product portfolio, Google offers…
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Only recently, Google added an additional business model by introducing the “Pay per stay” commission program for Google Hotel Ads. Amidst all of the different methods, hoteliers sometimes find it difficult to get a good understanding of which model is best for their property. In this article, we present each business model and draw a…
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