A high-booking website is crucial for the success of your hotel. We show you on the basis of seven criteria what makes a hotel website successful! A user-friendly website with a high number of bookings is essential for the success of your hotel. Within 2.6 seconds, visitors get a first impression of your website and…
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In order to determine and optimise the optimal channels for your online direct sales, we would like to ask you to take part in our short survey on various placements. This is about you. You tell us your wishes – we will implement them. Google Hotel Ads, Facebook Ads, Trivago, Instagram Ads – there are…
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The hotel launched its first meta search campaigns in 2019 and was therefore able to benefit from a high return on investment and a low cost ratio. But in 2020, the hotel achieved even more revenue – despite the Corona crisis. This is a perfect example of how important direct marketing is and how it…
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On the 6th March we published numbers around the first impacts of COVID-19 on OTA vs Website bookings. What an unpredicted turn things took since then. Yes – we expected things to be bad, but really this bad? With our partner Hotelnetsolutions from Berlin, who empowers over 2000 Hotels predominantly in the German speaking area…
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Why commission based meta search management takes your revenues to the next level Let’s take managing meta search to a new level. We all know that most meta searchers like trivago, tripadvisor and Google use Cost-per-Click as their base model to make business with hotels and OTA’s. We at myhotelshop embraced that models for years…
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With increasing competition on the booking portals and the rising requirements of guests, smaller hotels are faced with the question of how they can stand out from the crowd. Regularly maintained content not only improves your click rate, but also your ranking in search engines. The design is not the only decisive factor for long-term…
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At myhotelshop we have almost real time data on search behavior, managing the online marketing campaigns and meta search visibility of over 2500 hotels worldwide Everybody talks about Covid-19 and what impact it might have on the travel and hotel industry. We have seen critical developments in Asia on ADR published by STR last week,…
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How our hotels are using data and technology to target the right guests across online marketing channels According to STR mainland China hotels are starting to show first signs of recovery. Reportedly they could observe first green shoots in occupancy rates which, falling as low as to 7.4% at the end of February, have then…
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The goal of metasearch campaigns is clear: to increase direct sales in the long term and sustainably, thus building up another strong sales channel to get rid of the dependence on online travel agencies. An important success factor is price. With the right rate structure, you can provide the customer with the most attractive price…
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Nowadays people can easily compare hotel deals online and choose the best one. In order to gain an advantage in competition and convince the user to book, price plays a crucial role. For many travellers the cheapest offer is still a killer argument. To ensure that your hotel doesn’t give away any profits or that…
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