The basis for increasing direct bookings in your hotel is a successful booking engine. We will show you with 4 tips how you can provide your guests with a simple, smooth and secure booking experience and how you can increase your conversion rate. Tip#1: Design A well-structured booking engine (IBE), which creates a harmonious overall…
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There is only one goal for all of us: Keep liquidity, survive and be ready when business picks up again. Dear friends, dear customers, times are hard – hard as never before. No need to repeat the bad news we hear every day. There is only one goal for all of us: Keep liquidity, survive…
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A conversion-optimised website is the basis of successful direct sales. Therefore it gets more and more important that this is designed as attractively as possible for potential or current hotel guests. For this reason, we are continuously working on the optimisation of our templates. You want to know what’s new? We present our innovative designs…
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How the Wonnemar Resort-Hotel could significantly increase its occupancy with Urlaubspiraten Most of the hotels are repeatedly challenged to increase their occupancy during periods with lower bookings – We show you how the WONNEMAR Resort-Hotel managed to do just that. One way to do this are the special offers via booking.com and Co., but there…
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When it comes to reaching as many users as possible, Google remains the number one marketing channel. Every day, several million people use the search engine to look for information, pictures, books or videos. But not only that: even when looking for the best and cheapest hotel, the most used search engine in the world…
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Even if it seems a long way off at the moment: the time will come when the travel restrictions are lifted and hotels fully reopen. You should be prepared for it! Develop strategies now, to be in the best possible position when it comes to the fresh start. We identify ways in which this can…
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Attracting hotel seekers to your website is the first challenge. The second and probably bigger one, however, is to actually convince users to book. A whole range of factors play a role here. In this regard, the booking widget is in focus. Reason enough to optimise our widget for you. Based on your wishes and…
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In addition to a new hotel website, the See- und Waldresort Gröbern also benefited in full management from an enormous increase in direct sales and rising independence from the OTAs. Initial situation & challenge Let us first take a closer look at our full management client. The 4-star resort in Gröbern, located directly on the…
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In full management, Hafenresidenz Stralsund succeeded in sustainably increasing direct sales with the use of marketing campaigns and the relaunch of its website. We show how this was accomplished. Initial situation Situated in Stralsund’s best location, not far from the promenade, you find the Hafenresidenz. The waterfront 4-star hotel was built in 2011 and has…
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Part of our full management service is to help our clients beyond marketing campaigns. The following post shows you a few best practices on how to use your voucher solution to the fullest in times of crisis. Liquidity is currently one of the biggest problems of small and medium-sized hotels. Voucher sales generate immediate turnover…
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