Green, greener, more sustainable travel is becoming increasingly important to your guests. Google has created a tool to recognize “eco-certified” hotels, and here we’ll show you exactly what that means and how you can use it for your hotel, too. After all, demand is increasing among your guests for sustainable travel. At the end of…
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As the hotel industry starts to rebound slowly but surely, it’s time for hotels to rethink processes to give the experience travelers need and demand. The challenge now is to deliver an equally excellent service while operating with fewer resources and keeping a safe distance. The current crisis might be an opportunity for hotel brands…
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Content plays an outstanding role when you convince potential guests of your hotel. Your online content is comparable to the store window of a local store – without attractive offers, nict presentation and the right information, nobody will enter your store. It is exactly the same on meta searches. If the visitor does not feel…
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Beonprice & myhotelshop share their insights How to bring traffic to your website Revenue cannot increase without traffic, traffic cannot be increased without visibility – visibility can only be influenced on the direct channel, not via third party distribution OTAs and other distribution partners are crucial for hoteliers all over the world. Throughout the years…
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As the COVID-19 crisis is taking the world by storm, many industries are already starting to feel the intense impact of the borders closing, and tourism & hospitality seems to be one of the industries most affected by this lock-down. Therefore we show you how to get ready for the pickup! As the COVID-19 crisis…
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At myhotelshop, our campaign managers take care of your online campaigns and increase your direct bookings via your own hotel website. Thanks to their many years of experience with metasearch engines like Google Hotel Ads, Trivago and Tripadvisor as well as ad placement via Google Ads, they are experts at establishing your website as a…
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If you place ads on Google – you will place ads on by far the most popular and important search engine in the world. You can not only target new guests, you can also increase your direct bookings. But are generic Google Ads campaigns really worthwhile? Let’s first look at the search behaviour of the…
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Almost every vacationer uses the large price comparison platforms when searching for hotels or uses the largest search engine in the world in the classic way with Google. Statistics on the current distribution trend also show that traditional distribution is increasingly declining and shifting to online business. One more reason to deal with the topic…
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In the world of meta search there are a number of platforms to choose from. Depending on the country, continent or even the type of travel, there are many different services. We want to give you an overview of the most important meta searches. When it comes to comparing prices of hotel rooms, three platforms…
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Using metasearch campaigns, hoteliers will be able to increase their online visibility and thus increase the number of website visitors and the chance of direct bookings in the long term. However, the success of a meta search campaign depends mainly on the regular analysis of the campaigns performance. When trying to determine the success or…
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