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Business

The most important online KPIs every hotelier should know

Key performance indicators: The most important key figures for your online performance As a hotelier you are interested in constantly increasing your revenue. The best way is to use your own direct website. To help you better understand which factors are important for direct revenue, we explain the most important key figures and help you…

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The secret of successful Google Ads campaigns

With a global market share of almost 90%, Google remains the undisputed market leader among search engines. Since 2000, Google has offered the possibility of placing advertisements on the search results pages. If the user searches for the relevant keywords, relevant ads are displayed above and below the organic search results. From our article below…

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Tracking approaches at a glance: We show you what you need to pay attention to

Reporting tools are essential for the performance analysis of web presence and online marketing activities, but the tools often deliver different numbers. We explain the different tracking approaches and point out what is important! Reporting tools are essential for performance analysis and online marketing measurements. Many programs are available but hoteliers are often uncertain about…

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More independence from booking while the overall revenue is rising

The INNdependence Mainz shows how to achieve a higher overall turnover with clever direct marketing Initial situation & challenge The INNdependence is a 3-star hotel on the edge of the city centre of Mainz. It is worth mentioning that the hotel is an integration company where people with different disabilities work according to their individual…

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Google Premium Partner: Top qualification from Google for myhotelshop

This is how you profit as a hotel With its premium label Google reaches the current highest achievable quality standard for partners. As one of the very few companies in Germany myhotelshop has been awarded the premium status. This way Google shows its confidence in myhotelshop’s work and expertise. With our direct connection to Google…

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