Whether it’s Facebook, Instagram or Twitter – social networks have become indispensable. In addition to an incredible reach, the platforms not only offer you numerous opportunities to keep your guests up to date, but also open up the possibility for interaction and customer acquisition. Strengthen the brand awareness of your customers and give potential guests…
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Jakob Seeger explains how Google Ads can push your direct marketing The majority of searches for a hotel start with search engines. And as we all know Google is the front-runner. Google Ads (former Google AdWords) offers the opportunity to boost the positioning of your hotel’s website in the search engine. We explain in our…
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Ulli Kastner explains how you can use Hotel Ads to your advantage. Which possibilities are there for online direct marketing? How does it work and is it the right thing for my hotel? Our online seminar series focuses on these and other questions. Current topics about increasing direct sales are explained in a simple yet…
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Do you think a brand campaign is superfluous since your guests are coming to you anyhow? Maybe at first glance, but there is one problem: If you don’t make placements in your name then others will do so OTA’s like booking, HRS etc. have already recognized this opportunity and might even bid on your name.…
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Use the potential of your mobile website and generate more direct bookings The hotel industry registers more and more search requests and bookings via mobile or tablet. Our internal research has confirmed this, however there are still many hotels grappling with the realization of a functioning mobile website. The result: the bad display puts off…
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Benefit from our close partnership with the world’s largest search engine. As one of the globally only 7 Premier Partners for Google Hotel Ads, we put your Google campaigns on the road to success and provide you with maximum visibility. Google has chosen its Top 7 Premier Partners for Google Hotel Ads. We are proud…
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One thing is clear: even in home office we remain true to our values! No one stays alone, we do it together! Nearly all companies that are able to do so are sending their employees to do home office due to the current corona crisis. What is still completely new territory for many companies has…
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This is how you optimally use Google products for your hotel Google Ads versus Google Hotel Ads Google Ads still dominate the setup of results on Google. This applies especially when customers search for a specific hotel name e.g. in combination with a location („east Hotel Hamburg“). The classic setup is: Google Ads appear at…
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Now myhotelshop can also offer DIRS21 customers a connection with Google Hotel Ads (former Google hotel finder). The hotel ad placement on Google is the current hype and now we can also offer DIRS21 customers a connection with Google Hotel Ads (former Google hotel finder) as well. How is my hotel visible on Google? Within…
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Just placing a link on Google, trivago, & Co. is never enough Just placing a link on Google, trivago, & Co. is never enough. We uncover the biggest flops in metasearch and show you what really matters for a successful campaign! Error #1 – Everything for the top position! It is the biggest mistake per…
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