How our hotels are using data and technology to target the right guests across online marketing channels According to STR mainland China hotels are starting to show first signs of recovery. Reportedly they could observe first green shoots in occupancy rates which, falling as low as to 7.4% at the end of February, have then…
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The goal of metasearch campaigns is clear: to increase direct sales in the long term and sustainably, thus building up another strong sales channel to get rid of the dependence on online travel agencies. An important success factor is price. With the right rate structure, you can provide the customer with the most attractive price…
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Nowadays people can easily compare hotel deals online and choose the best one. In order to gain an advantage in competition and convince the user to book, price plays a crucial role. For many travellers the cheapest offer is still a killer argument. To ensure that your hotel doesn’t give away any profits or that…
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What trends can be observed in the Google advertising world? And how can you gradually reactivate your advertising campaigns on Google and lead them to success? Not even the largest search engine in the world is protected from the current situation. But what trends can be observed in the Google advertising world? And how can…
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Professionally created Google Ads campaigns are the basis for successful performance marketing in the field of SEA, but without an intact conversion tracking, neither successes are visible nor can concrete statements be made about campaign performance. We show what we can also measure apart from bookings. With classical search campaigns, i.e. mostly keyword-based, we bring…
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From a garage start-up to the largest search engine in the world. We present the most valuable products for hotels in the Google portfolio and introduce you to helpful tools for optimising your campaigns. Benefit from Google’s immense reach and be found where travellers are looking for you. With its varied product portfolio, Google offers…
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Only recently, Google added an additional business model by introducing the “Pay per stay” commission program for Google Hotel Ads. Amidst all of the different methods, hoteliers sometimes find it difficult to get a good understanding of which model is best for their property. In this article, we present each business model and draw a…
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