Beonprice & myhotelshop share their insights How to bring traffic to your website Revenue cannot increase without traffic, traffic cannot be increased without visibility – visibility can only be influenced on the direct channel, not via third party distribution OTAs and other distribution partners are crucial for hoteliers all over the world. Throughout the years…
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As the COVID-19 crisis is taking the world by storm, many industries are already starting to feel the intense impact of the borders closing, and tourism & hospitality seems to be one of the industries most affected by this lock-down. Therefore we show you how to get ready for the pickup! As the COVID-19 crisis…
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At myhotelshop, our campaign managers take care of your online campaigns and increase your direct bookings via your own hotel website. Thanks to their many years of experience with metasearch engines like Google Hotel Ads, Trivago and Tripadvisor as well as ad placement via Google Ads, they are experts at establishing your website as a…
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How the Wonnemar Resort-Hotel could significantly increase its occupancy with Urlaubspiraten Most of the hotels are repeatedly challenged to increase their occupancy during periods with lower bookings – We show you how the WONNEMAR Resort-Hotel managed to do just that. One way to do this are the special offers via booking.com and Co., but there…
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If you place ads on Google – you will place ads on by far the most popular and important search engine in the world. You can not only target new guests, you can also increase your direct bookings. But are generic Google Ads campaigns really worthwhile? Let’s first look at the search behaviour of the…
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Almost every vacationer uses the large price comparison platforms when searching for hotels or uses the largest search engine in the world in the classic way with Google. Statistics on the current distribution trend also show that traditional distribution is increasingly declining and shifting to online business. One more reason to deal with the topic…
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In the world of meta search there are a number of platforms to choose from. Depending on the country, continent or even the type of travel, there are many different services. We want to give you an overview of the most important meta searches. When it comes to comparing prices of hotel rooms, three platforms…
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Using metasearch campaigns, hoteliers will be able to increase their online visibility and thus increase the number of website visitors and the chance of direct bookings in the long term. However, the success of a meta search campaign depends mainly on the regular analysis of the campaigns performance. When trying to determine the success or…
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On the 6th March we published numbers around the first impacts of COVID-19 on OTA vs Website bookings. What an unpredicted turn things took since then. Yes – we expected things to be bad, but really this bad? With our partner Hotelnetsolutions from Berlin, who empowers over 2000 Hotels predominantly in the German speaking area…
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The hotel launched its first meta search campaigns in 2019 and was therefore able to benefit from a high return on investment and a low cost ratio. But in 2020, the hotel achieved even more revenue – despite the Corona crisis. This is a perfect example of how important direct marketing is and how it…
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