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April 23, 2022

RateGain enters into agreement to acquire myhotelshop to help hotels optimize guest acquisition

Acquisition aimed to help the pandemic-stricken hospitality industry lower acquistion costs Barcelona, September 23: RateGain Travel Technologies Limited, a provider of SaaS solutions for travel and hospitality, today announced that it has entered into a definitive agreement for the acquisition of myhotelshop, a company incorporated in Germany, which provides a platform to help hotels improve…

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Product Update: Hotel Budget & Spending Caps

Now you have even more cost control and flexible budget management options NEW: Hotel budget With our new budget per hotel option, you can now select to allocate an overall budget which is then used for all placements. What advantages does the hotel budget offer? Hoteliers have the opportunity to allocate just one overall budget…

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Plain text: Ulli Kastner on the verdict of booking.com

Many hoteliers are unsettled, how should they react? What exactly has been decided with this verdict? Ulli Kastner: “Basically the request of the cartel office and the IHA was denied and the inadmissibility of the rate parity clause in the terms and conditions of booking.com was lifted. The grounds are astonishing. The judge is worried…

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New Marketing Possibilities with Google Ads & Hotel Ads

This is how you optimally use Google products for your hotel Google Ads versus Google Hotel Ads Google Ads still dominate the setup of results on Google. This applies especially when customers search for a specific hotel name e.g. in combination with a location („east Hotel Hamburg“). The classic setup is: Google Ads appear at…

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Revenue increase of 50% via own hotel website within one year

In addition to gained independence, the hotel Baia Verde could also look forward to a higher total revenue Challenge Reducing dependency on OTAs and strengthening the hotel website as a sales channel is an issue for many hotels. The Baia Verde (Italy) was also facing this challenge. The hotel no longer wanted to be so…

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